Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Tay Irene

Senior Consultant

Financial Alliance Quality Class (FAQC) is a broad-based award that recognises excellence in financial advice, professional standards and conduct that is the best interest of clients.

About Tay Irene

Navigating finances shouldn’t feel like diving into murky waters. With two decades in leadership roles and over a decade in financial advisory, I’ve honed a unique skill set: the operational rigor of hospitality meets the strategic foresight of financial planning. Whether you’re a young professional, a growing family, or a business owner, my goal is to help you see the big picture - and the steps to get there.

I specialize in helping business owners protect their assets and lower costs through tailored insurance solutions, particularly in motor insurance. For individuals, I focus on creating relatable, easy-to-understand plans that align with their unique situations.

Awarded the Financial Alliance Quality Class Award (2024) and trusted by 40 businesses and close to 200 individuals, I’m committed to making finance approachable. Let’s work together to turn your “what-ifs” into “what’s next” - because your goals deserve a roadmap as dynamic as you are.

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Tay Irene

An in-depth insurance portfolio review with Tay Irene could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.