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Meet Your #ChooseQuality
Financial Adviser Representative


Esther Chew

Financial Advisory Manager (AFP, AWP, MDRT)


 
About Esther Chew

Hi, I'm Esther.

I advise professionals, doctors, and high-net-worth families on protecting, growing, and preserving their wealth through thoughtful financial planning.

My philosophy is simple: every dollar should have a purpose. Rather than accumulating unnecessary policies or investments, I help clients build efficient portfolios that balance wealth accumulation, risk management, liquidity, and legacy planning—helping them achieve financial independence with confidence.

As a fee-based financial planner, every recommendation begins with your objectives. Whether you're reviewing an existing portfolio or planning for retirement, your children's education, or intergenerational wealth transfer, my advice is tailored to your unique circumstances and long-term goals.

With access to solutions from 18 leading life insurers, together with a broad range of investment platforms and asset managers, I provide tailored advice and objective comparisons, allowing clients to make informed decisions without being limited to a single institution.

My clients value discretion, technical expertise, and honest advice delivered without pressure. Over the years, I have had the privilege of guiding clients through many of life's most significant financial milestones. My goal is to remain a trusted adviser for every stage of that journey.

If you're looking for a long-term financial partner who combines strategic thinking with personalised service, I'd be delighted to connect.

Quality that Makes a Difference

Testimonials from Clients

  • “Esther has been servicing my insurance/investment account for many years. I would easily recommend her services to anyone. We did not know each other through any acquaintance. One night, she and her partner knocked on my door to introduce their services. I decided to listen to what they can offer. Surprisingly, Esther was very attentive to what I have to say which led me to being very comfortable in working with her. Since then, I have benefited greatly from her investment advice as well as insurance advice. I remember sometime last year, she felt that the markets was a bit uncertain and advised me to cash out and secure my profits for my investments. True enough, the markets went downhill after that. I managed to avoid a 30% drop in my investments, which I am very grateful for. My experience with other financial planners do not monitor the markets and provide follow-up service like she does. Thank you Esther!”

    Colin Quek
  • “Financial advisers are aplenty. But Esther is one of those you can trust to get your financial and insurance needs in order. She never tried to sell me something I did not ask for or get me to give up current policies so she can sell me something of greater value just to earn more. Instead she focused on what I needed and worked from there, giving the necessary advice and catered to the many request, changes and enquiries patiently and promptly. She has shown herself to be truly people oriented instead of commission oriented.”

    Isaac Luo
  • “Reliable friend who looks out for little details and in a timely fashion. A good example was when it was announced that all insurers were to change their definitions of “critical illness (CI)”, which amended how serious your condition had to be before qualifying for coverage. Esther contacted me before the change took effect so I would not be left out and buy myself a policy at a later date with the newly more defined definition of CI. A seemingly small detail but possibly life changing. In another instance, she reviewed my policies and unbiasedly pointed out that I could end up saving $20K across total premiums by choosing option A from option B. Finally, I basically hate insurance jargons and trying to understand how insurance works, but she is someone I’d say I can depend on to make sense of things for me.”

    Grace Lee

Learn more about Esther Chew

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

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Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Esther Chew

An in-depth insurance portfolio review with Esther Chew could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.