
I believe in 先做人,后做事 - putting people before business. Trust and relationships come first, and this principle shapes everything I do: serving with heart and sincerity, listening carefully, and always doing what's right for the people I serve.
With over two decades of experience across financial planning, banking & investment, insurance, audit & compliance, claims, and client servicing, I bring a rare, well-rounded perspective to help clients navigate both personal and business needs with clarity and confidence.
For individuals and families, I help protect what matters most - guiding you through life's different stages and building lasting financial security, so you can face the future with confidence, not uncertainty.
For business owners, I help safeguard what you've worked hard to build - identifying key risks, reviewing your insurance needs, and putting the right coverage in place, so you can focus on running and growing your business.
Financial planning can feel complicated. My job is to cut through that complexity - making things clear, so you can decide with confidence, not guesswork.
This has never been about the product or the transaction. It's about the relationship - showing up when it matters, and walking alongside you as you protect your family, your future, and everything you've built.
Whether you're planning for your family's future or safeguarding your business, I'm here to help you get there. Let's start the conversation.
Trusted by 120k+ Clients in Singapore
with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
An in-depth insurance portfolio review with Christine Chong could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.