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Meet Your #ChooseQuality
Financial Adviser Representative

Tan Choo Pheck

Associate Wealth Advisory Director

Financial Alliance Quality Class (FAQC) is a broad-based award that recognises excellence in financial advice, professional standards and conduct that is the best interest of clients.

About Tan Choo Pheck

When I first started as a financial adviser in 2005, I had approached my warm market that consists of immediate family, relatives, friends, ex colleagues and schoolmates, to engage in my financial planning services. Through my sincerity, diligence, professionalism and unbias advice, these people engaged my financial planning services and also in turn referred their families and friends to me.

Thus, referrals have become my main source of acquiring new clients.

I am happy to share that majority of the warm market whom I have approached remain my clients till today. Those clients whom I have acquired through referring, we have deepen our relationship from adviser-client relationship to friendship. I have attended numerous weddings, full month celebrations and birthday celebrations of my clients. Sometimes, an annual review session is more like a chat up session these days.

I aim to build a long term relationship with my clients and to provide the most suitable solutions to their financial situations.

I want to be someone whom my clients can trust in both good times and bad times.

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#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Tan Choo Pheck

An in-depth insurance portfolio review with Tan Choo Pheck could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.