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Meet Your #ChooseQuality
Financial Adviser Representative


Chua Chai Hoon

Associate Wealth Advisory Director


 
About Chua Chai Hoon
Chai Hoon graduated from Nanyang Technological University with an Honors Degree in Business, specializing in Insurance & Banking. She is experienced in advising both individual and business clients, having worked in the financial advisory sector for more than 25 years. Her expertise includes insurance, investments, retirement and estate planning, as well as employee benefits, corporate pensions, and business succession planning. Deeply committed to her work, she has received continual mandate from both her retail and corporate clientele year after year in managing their investment and insurance portfolios.
She is currently among a group of practitioners in Singapore who are Chartered Financial Consultants (ChFC) and members of the Chartered Life Underwriter (CLU) group. She is also an affiliate of the Society of Trust and Estate Practitioners (STEP), assisting families with their wealth distribution and legacy planning.
采澐毕业于新加坡南洋理工大学，商务荣誉学位（保险和银行专业）。她自1999年以来从事于财务咨询服务，是新加坡的从业者其中一位持有 特许财务顾问（Chartered Financial Consultant, ChFC）和特许寿险核保师（Chartered Life Underwriter, CLU）名衔的成员。
作为一个准遗产规划从业者，她也是信托与遗产规划从业者协会（Society of Trust and Estate Practitioners,STEP） 的成员。她除了拥有个人财务- 涵盖投资/保险/退休/遗产规划的专门知识，也能提供员工福利/业务继任规划的咨询给企业客户们。她热忱及致力于她的工作，因此获得顾客多 年以来持续的支持。
Quality that Makes a Difference

Testimonials from Clients

  • “She serves with her heart and treats her customers like her friends. She will always look from the customer's perspective to recommend the best suited product. She doesn't push for the sale for the sake of making the gain. She's honest. ”

    Joyce Ng

  • “She will give you the pros and cons of each policy/investment so that I can make an informed decision. ”

    Alex Yap

  • “Chai Hoon is able to provide valuable, sound & practical advice when it comes to fulfilling the various financial needs of my family as the needs change over the last 20 years. I can always trust Chai Hoon when it comes to financial planning (be it insurance or investment or retirement planning). Thank you for being there for us over the years!”

    Susan Chua

Learn more about Chua Chai Hoon

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Chua Chai Hoon

An in-depth insurance portfolio review with Chua Chai Hoon could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.