Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

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Discover how quality advice can help you go further and reach your dreams sooner.

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Meet Your #ChooseQuality
Financial Adviser Representative


Cecilia Koh 许诗思

Senior Consultant

About Cecilia Koh 许诗思

My goal is simple: to leverage my expertise and years of experience to provide unbiased, personalized financial guidance – so that you can focus on what truly matters, without the stress of financial uncertainty.

 

With more than a decade of experience in volunteerism and social work, I deeply understand the real-life challenges of balancing work, family, and future goals while managing finances. My interaction with people from all walks of life have reinforced the uniqueness of everyone’s financial journey. That’s why I believe financial planning should never be one-size-fits-all. Rather, it should be tailored to your unique needs, values, and aspirations.

 

My strength lies in simplifying complex financial information, helping you gain a clear, holistic view of your financial health. By understanding where you stand, I can guide you in setting realistic goals and mapping out a strategy to achieve them.  You don't have to be just going with the flow, but moving forward with confidence and purpose!

 

I don’t claim to have all the answers, but I am committed to walk alongside you as a trusted partner in your financial journey.

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Cecilia Koh 许诗思

An in-depth insurance portfolio review with Cecilia Koh 许诗思 could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.