Are you adequately protected against life’s uncertainties?
Singaporeans Face a $952 Billion Protection Gap
The latest Protection Gap Study 2022 by the Life Insurance Association Singapore (LIA) revealed that there remains a 21% mortality protection gap and a staggering 74% critical illness (CI) protection gap among economically active individuals in Singapore1.
Life Expectancy is Rising: Singaporeans are living longer, but extended lifespans mean more years of health-related expenses. Have you factored this into your current coverage? Not doing so could erode years of savings and derail even the most carefully laid retirement plans.
Critical Illnesses are Expensive: Did you know that on average, patients struck with a critical illness take around 3 to 5 years to recover and return to being economically productive? This leaves many families under-prepared for long recovery periods and lead to degradation in standard of living.
Peace of Mind for You and Your Loved Ones: Ensuring you are fully protected with life and critical illness insurance isn’t just about safeguarding yourself—it’s about giving your family financial security if the unexpected happens.
According to the Monetary Authority of Singapore’s Basic Financial Planning Guide2, here are the basic rules of thumb for protection that you can consider.
For example, someone with the median monthly income of $5,197 should be covered for death & total permanent disability to the tune of at least $561,276. This person should also be insured against critical illness for at least $249,456.
To help you bridge your protection gap, Financial Alliance has partnered with our insurance partners to offer exclusive insurance bundles designed for young adults like you.
Our comprehensive solutions include both Life Insurance and Critical Illness Protection, offering you the best of both worlds.
For a limited time, these bundles come with attractive discounts, cashback rewards and other perks for customers. Terms and conditions apply.
Schedule a ConsultationFootnotes
[1] Source: Protection Gap Study 2022 by Life Insurance Association of Singapore
[2] Source: Basic Financial Planning Guide by the Monetary Authority of Singapore
Note: Insurance plays an important role in your financial planning, and buying an insurance product is a long-term commitment. You should seek financial advice from your trusted financial adviser representative before purchasing any policies.
Term insurance is life insurance that provides insurance coverage only for a fixed period of time. An example of term insurance is the Dependants' Protection Scheme.
Riders can be attached to enhance the benefits provided by the policy. As this may vary from product to product, check with your insurance company for more details.

I believe in 先做人,后做事 - putting people before business. Trust and relationships come first, and this principle shapes everything I do: serving with heart and sincerity, listening carefully, and always doing what's right for the people I serve.
With over two decades of experience across financial planning, banking & investment, insurance, audit & compliance, claims, and client servicing, I bring a rare, well-rounded perspective to help clients navigate both personal and business needs with clarity and confidence.
For individuals and families, I help protect what matters most - guiding you through life's different stages and building lasting financial security, so you can face the future with confidence, not uncertainty.
For business owners, I help safeguard what you've worked hard to build - identifying key risks, reviewing your insurance needs, and putting the right coverage in place, so you can focus on running and growing your business.
Financial planning can feel complicated. My job is to cut through that complexity - making things clear, so you can decide with confidence, not guesswork.
This has never been about the product or the transaction. It's about the relationship - showing up when it matters, and walking alongside you as you protect your family, your future, and everything you've built.
Whether you're planning for your family's future or safeguarding your business, I'm here to help you get there. Let's start the conversation.
An in-depth insurance portfolio review with Christine Chong could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.