FWD Life PA

Comprehensive Protection for Your Whole Life

Guaranteed Renewability

Coverage is guaranteed renewable until age 100. As long as premiums are paid, your protection stays active - securing long-term protection for you an your family.

Lifetime 10% No Claim Discount

After three consecutive claim-free years enjoy a lifetime 10% No Claim Discount on your premiums applied to the entire policy, including optional riders.

Comprehensive Medical Coverage

Claim for inpatient and outpatient accident-related medical expenses, including hospital stays, Chinese physicians, chiropractors and acupuncturists.

Unparalleled Coverage

Get covered with 300% of sum insured for accidents on commercial flights or cruises, and 200% on public transport, private vehicles and PMDs.

Catch-All Rider

If an accidental injury results in an ICU stay of at least 120 consecutive hours with the use of invasive life support, receive an additional 10% of your sum insured.

Income Support Rider

With this rider, you receive daily hospital cash or weekly income benefits during accident-related hospitalisation or temporary total disability.

Terms and Conditions apply.
Please refer to policy documents for details.

Buy FWD Life PA

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Client Acknowledgement

This insurance product is underwritten by FWD Singapore Pte Ltd ("FWD"). All insurance applications are subject to FWD’s underwriting and acceptance.

By proceeding with the insurance application, you acknowledge and agree that:

• Financial Alliance Pte Ltd ("FAPL") may collect, use, and disclose your personal data, as provided by FWD to FAPL as a result of your application, for the following purpose(s) in accordance with the Personal Data Protection Act 2012 and our data protection policy:

- the administration and servicing of your policy, should you reach out to us

Please visit our website for further details on our data protection policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.

• All information submitted through this website will be your own, and will be true, accurate, and unaltered.

• Insurance plays an important role in your financial planning, and buying an insurance product is a long-term commitment. You should read the policy documents, including the product summary, carefully and you are responsible for ensuring that the policy is suitable and appropriate in meeting your financial needs and objectives.

I accept the above terms & conditions and acknowledge that my information will be used for the aforementioned purposes.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Shaun Ler

Associate Director

About Shaun Ler

Shaun is a Associate Director with more than a decade of experience in the financial advisory industry. He believes financial planning is ultimately about people - their families, responsibilities, aspirations, worries, and the future they hope to build.

His work is centred on helping clients make sense of the many moving parts in their financial lives. Rather than looking at protection, investments, retirement, cashflow, estate planning, and legacy as separate conversations, Shaun helps clients bring them together into one clearer and more purposeful plan.

He works with professionals, business owners, affluent families, and clients with more complex planning needs. Many of them are not simply looking for another product recommendation - they are looking for a trusted adviser who can think with them, challenge them when needed, and help them make better long-term decisions.

This next chapter allows Shaun to better support clients through a wider range of planning and investment solutions, including more bespoke and exclusive investment strategies where suitable. For Shaun, the move is ultimately about building a stronger advisory platform around clients’ evolving needs.

Before entering financial advisory, Shaun spent time in both the public and corporate sectors, including healthcare-related work with the Ministry of Health and account management with Roche Diagnostics. This gave him a strong appreciation for healthcare financing, long-term planning, and building relationships based on trust. He graduated with First Class Honours from the National University of Singapore and was the Valedictorian of his Life Sciences cohort.

While he is grateful for the recognitions he has received over the years, Shaun believes the real measure of good advisory work is the trust clients place in him, and the confidence they gain from knowing their financial life is being planned with care, structure, and purpose.

His guiding belief is simple: financial planning is a profession about people, for people.

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Frequently Asked Questions

By definition, a FA firm is one that sells the products from more than one insurer or business partner.

However, you should consider whether the FA firm can ensure that financial advice given is free from the undue financial influence.

Ever since our founding more than two decades ago, Financial Alliance is committed to offer impartial and client-centric financial advice.

We have your best interest at heart and will leave you to make your decision.

If suitable and impartial financial advice is what you seek, then you should only engage a trusted FA firm.

At Financial Alliance, we are dedicated to offering our clients the best financial advice.