This product introduction page is shared by Kelly Choy, a Financial Advisory Manager representing Financial Alliance Pte Ltd. Learn More

FWD Life PA

Enjoy the peace of mind with protection from the unexpected in life - especially during your golden years.

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Comprehensive Protection for Your Whole Life

Guaranteed Renewability

Coverage is guaranteed renewable until age 100. As long as premiums are paid, your protection stays active - securing long-term protection for you an your family.

Lifetime 10% No Claim Discount

After three consecutive claim-free years enjoy a lifetime 10% No Claim Discount on your premiums applied to the entire policy, including optional riders.

Comprehensive Medical Coverage

Claim for inpatient and outpatient accident-related medical expenses, including hospital stays, Chinese physicians, chiropractors and acupuncturists.

Unparalleled Coverage

Get covered with 300% of sum insured for accidents on commercial flights or cruises, and 200% on public transport, private vehicles and PMDs.

Catch-All Rider

If an accidental injury results in an ICU stay of at least 120 consecutive hours with the use of invasive life support, receive an additional 10% of your sum insured.

Income Support Rider

With this rider, you receive daily hospital cash or weekly income benefits during accident-related hospitalisation or temporary total disability.

Terms and Conditions apply.
Please refer to policy documents for details.

Take Action Today

Ensure you have the personal accident protection needed to live confidently, at every stage of life. Secure your coverage now.

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Client Acknowledgement

This insurance product is underwritten by FWD Singapore Pte Ltd ("FWD"). All insurance applications are subject to FWD’s underwriting and acceptance.

By proceeding with the insurance application, you acknowledge and agree that:

• Financial Alliance Pte Ltd ("FAPL") may collect, use, and disclose your personal data, as provided by FWD to FAPL as a result of your application, for the following purpose(s) in accordance with the Personal Data Protection Act 2012 and our data protection policy:

- the administration and servicing of your policy, should you reach out to us

Please visit our website for further details on our data protection policy, including how you may access and correct your personal data or withdraw consent to the collection, use or disclosure of your personal data.

• All information submitted through this website will be your own, and will be true, accurate, and unaltered.

• Insurance plays an important role in your financial planning, and buying an insurance product is a long-term commitment. You should read the policy documents, including the product summary, carefully and you are responsible for ensuring that the policy is suitable and appropriate in meeting your financial needs and objectives.

I accept the above terms & conditions and acknowledge that my information will be used for the aforementioned purposes.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Kelly Choy

Financial Advisory Manager

About Kelly Choy

I’m a financial consultant with a heart for real life — and real people. With close to a decade of experience in finance and accounting, my journey has taken me through roles at Deloitte, regional MNCs, and cross-border ventures. But what truly shaped me is more than the work — it’s the seasons of caregiving, motherhood, and conscious life planning that brought depth to my perspective.

I work closely with individuals and families navigating life’s pivotal stages — from young adults laying their foundation, to parents raising children, and sandwich-generation families supporting both kids and aging parents.

Many clients come to me when they feel:

- Overwhelmed by competing financial priorities, trying to balance today’s needs with tomorrow’s goals
- Uncertain about where to begin, despite knowing they want more clarity and control
- Disappointed with generic advice that doesn't reflect their real life, values, or aspirations

To me, financial planning isn’t just about growing wealth — it’s about creating the space to live with peace of mind, hit meaningful milestones, and shape a life that feels aligned.

My mission?

To support as many families and individuals as I can — through sincere advice, practical wisdom, and purpose-driven strategies that empower you to live life on your terms.

Frequently Asked Questions

By definition, a FA firm is one that sells the products from more than one insurer or business partner.

However, you should consider whether the FA firm can ensure that financial advice given is free from the undue financial influence.

Ever since our founding more than two decades ago, Financial Alliance is committed to offer impartial and client-centric financial advice.

We have your best interest at heart and will leave you to make your decision.

If suitable and impartial financial advice is what you seek, then you should only engage a trusted FA firm.

At Financial Alliance, we are dedicated to offering our clients the best financial advice.