AIA HealthShield Gold Max

Receive unparalleled healthcare coverage designed to safeguard you from diagnosis to recovery, ensuring you are covered every step of the way.


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Comprehensive Healthcare Protection for Peace of Mind

 
 



Footnote

1. CDL refer to the Ministry of Health's Cancer Drug List.

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Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Esther Chew

Financial Advisory Manager (AFP, AWP, MDRT)

About Esther Chew

Hi, I'm Esther.

I advise professionals, doctors, and high-net-worth families on protecting, growing, and preserving their wealth through thoughtful financial planning.

My philosophy is simple: every dollar should have a purpose. Rather than accumulating unnecessary policies or investments, I help clients build efficient portfolios that balance wealth accumulation, risk management, liquidity, and legacy planning—helping them achieve financial independence with confidence.

As a fee-based financial planner, every recommendation begins with your objectives. Whether you're reviewing an existing portfolio or planning for retirement, your children's education, or intergenerational wealth transfer, my advice is tailored to your unique circumstances and long-term goals.

With access to solutions from 18 leading life insurers, together with a broad range of investment platforms and asset managers, I provide tailored advice and objective comparisons, allowing clients to make informed decisions without being limited to a single institution.

My clients value discretion, technical expertise, and honest advice delivered without pressure. Over the years, I have had the privilege of guiding clients through many of life's most significant financial milestones. My goal is to remain a trusted adviser for every stage of that journey.

If you're looking for a long-term financial partner who combines strategic thinking with personalised service, I'd be delighted to connect.

Frequently Asked Questions

By definition, a FA firm is one that sells the products from more than one insurer or business partner.

However, you should consider whether the FA firm can ensure that financial advice given is free from the undue financial influence.

Ever since our founding more than two decades ago, Financial Alliance is committed  to offer impartial and client-centric financial advice.

We have your best interest at heart and will leave you to make your decision.

If suitable and impartial financial advice is what you seek, then you should only engage a trusted FA firm.

At Financial Alliance, we are dedicated to offering our clients the best financial advice.