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Meet Your #ChooseQuality
Financial Adviser Representative


TAY LYNN ZHI
郑 淩 之

Financial Advisory Manager

About TAY LYNN ZHI
郑 淩 之

Having started my career as a delegate services specialist in an events company, I discovered my passion for working with people and building meaningful connections. This love for meeting new people inspired me to become an insurance agent, a role I embraced for 14 years. Over time, I realized that to truly serve my clients’ best interests, I needed the independence to offer unbiased advice.

Life will throw us unexpected challenges when we are in our comfort zone. A near-death experience profoundly shaped my outlook on life, reinforcing my dedication to authenticity and purpose. An awakening call leads me to transition into an Independent Financial Advisor, committed to providing holistic and value-added financial planning. Guided by the belief in "Service Close to the HEART", I strive to empower my clients with financial security and placing their interests first, always staying true to myself and my values.

Quality that Makes a Difference

Testimonials from Clients

  • “"Got to know Lynn Zhi after one of our existing consultant left the position and had her taking over the policies. She has always been providing regular financial advice on what our family of four needs, was never pushy and gives us sufficient time to think through before committing to a long term plan. It's very heart warming that she sends us greeting cards every festive season. Thank you Lynn Zhi for your service all these years!"”

    C K

  • “"Very grateful to have a caring, supportive and easy going financial advisor who is helping to look after my policies. Important thing is that there is no hard selling from her and she will patiently explain the policies to us and make us understand before we agree to implement the solution. Also, she constantly updates her clients whenever there are new updates or changes implemented."”

    L Y

Learn more about TAY LYNN ZHI
郑 淩 之

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with TAY LYNN ZHI
郑 淩 之

An in-depth insurance portfolio review with TAY LYNN ZHI
郑 淩 之 could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.