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Meet Your #ChooseQuality
Financial Adviser Representative


Salmah Ismail

Financial Advisory Manager

About Salmah Ismail

Financial & Certified Islamic Wealth Adviser | Certified Wakaf Practitioner | Trusted Partner in Your Financial Journey

With over two decades of experience walking alongside clients through the ups and downs of life, I specialise in Islamic wealth advisory, with a strong focus on values-based financial planning, legacy structuring, and wakaf solutions.

What sets me apart is not just what I do — but how I do it. I believe in staying present for my clients whether they’re:

- growing their wealth,

- navigating health claims, or

- facing life’s crossroads.

My practice is rooted in sincerity, clarity, and barakah — because success is not just about the bottom line, but the impact we leave behind.

From helping a young woman weigh between full-time postgraduate studies and career acceleration, to holding space for families navigating grief and inheritance, to migrating clients' financial portfolio from conventional to Islamic portfolio — I bring both technical expertise and emotional insight to the table.

A proud mother of three independent daughters and a lifelong learner, I’ve come to define success as living with integrity, doing things right with kindness, and empowering others to do the same.

Let’s strive together — for success here, and barakah in the hereafter.

Quality that Makes a Difference

Testimonials from Clients

  • “I highly recommend her expertise to any person looking for an Islamic advisory on finance. She is the most profound person I have met, and her ability to tackle any problem is remarkable and with a warm smile. Salmah would become an appreciated member of any team.”

    Alvin

  • “Trustworthy - A perfect person whom I can trust on all financial issues. Easy person to work with. She knows to explain in details about investment and also she is calm and patient. Fantastic person whom I will recommend to anyone who wants to go to her for advice.”

    Bagam, 46

  • “I'm honoured and blessed to have crossed paths with you. Thank you for assisting me in my journey into proper wealth (and health) management for the past year, I really couldn't have done it without your help. The process has been a very smooth one for me even as someone who doesn't know how to get started in financial planning. Especially when everyone is getting themselves covered/protected during such unprecedented times, I am glad to have Salmah to answer all my queries and see through the entire process.”

    Sofea, 26

Learn more about Salmah Ismail

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Salmah Ismail

An in-depth insurance portfolio review with Salmah Ismail could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.