Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Ruben Ho

Senior Consultant

About Ruben Ho

I joined Financial Alliance in 2010 to assist my current manager and his team with business development and client servicing duties.

To better understand how our services help our clients, I took up the Associate Financial Planner certification in 2011. I strongly recommend this module to anyone interested in financial planning.

2012 was a breakthrough year as I decided to complete the requirements and obtain my license to practise as an independent financial adviser representative.

I hope to accompany you in Navigating Your Financial Future with a 3-scenario financial plan :

Scenario 1 – You Survive
Scenario 2 – You Don’t Survive
Scenario 3 – You Survive, but You’re Not Well

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Ruben Ho

An in-depth insurance portfolio review with Ruben Ho could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.