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Meet Your #ChooseQuality
Financial Adviser Representative


Moonie Tan 陈玟霓

Financial Advisory Manager

About Moonie Tan 陈玟霓

I am an accomplished financial services professional since 2020. From my humble beginnings in Batu Pahat, Johor, Malaysia, as the youngest of 10 siblings, to achieving financial freedom at the age of 30, my journey is an inspiring testament to resilience, adaptability, and strategic wealth management.

At just 7 years old, I was sent to Singapore to pursue my education. Growing up, I frequently moved houses, which sparked my lifelong aspiration to own a home. By the age of 22, I had already purchased my first property. Today, I reside in a landed freehold property in Singapore’s District 15 and owns multiple condominiums in Johor Bahru, Malaysia.

My career began in 1998 as a Singapore Airlines stewardess. At 25, I married a businessman and embraced family life while navigating my path to financial independence. My passion for financial literacy led me to the financial advisory industry, where I made a successful mid-career switch just. I quickly established myself as a high-achieving financial planner, earning multiple accolades, including 3 MDRT (Million Dollar Round Table) qualifications and 2nd runner-up in the last company as Top Rookie 2021.

A dedicated mother of four, I seamlessly balances career and family. I firmly believe that financial planning should empower individuals to achieve both wealth and a fulfilling personal life. Whether mentoring mid-career switchers or helping high-net-worth clients manage their assets, I remain committed to wealth accumulation, preservation, distribution, and legacy creation.

With my extensive experience, strategic mindset, and heart for financial education, I continue to transform lives by advocating financial literacy and providing effective financial solutions.

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Moonie Tan 陈玟霓

An in-depth insurance portfolio review with Moonie Tan 陈玟霓 could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.