

From Boardroom to Personal Finance
After 26 years in corporate finance - culminating as Regional VP Finance at a global travel retail multi-national corporation - I stepped away from the boardroom to redefine what true financial independence means.
Today, I help senior leaders and business owners apply the same strategic rigour used in billion-dollar decisions to their personal wealth.
Because financial planning isn’t just about numbers - it’s about clarity, confidence, and choice.
My mission is simple: to help you achieve the financial freedom to work for passion, not pressure.
Credentials & Milestones
✅ Chartered Accountant (Institute of Singapore Chartered Accountants, ISCA, 30 years)
✅ Bachelor of Accountancy, NTU
✅ IBF-Certified Financial Adviser (High Net Worth)
✅ 26 years’ experience across Asia, managing multi-country P&L and investment portfolios
✅ Top 3-5% Global Financial Advisers (MDRT, COT industry award winner)
✅ Associate Financial Consultant, AFC
✅ Representative Member of the Association of Financial Advisers (Singapore) - AFA(S)
How I Work
I bring a CFO’s mindset to personal finance - combining deep analysis with human understanding. Through my proprietary PNL Method (Protect • Nurture • Liberate), I translate your goals into a clear plan that safeguards today and liberates tomorrow.
“Numbers tell your story - I help you make sure it’s one worth living.”
Ready to redefine your financial freedom?
Book a 20-Minute Discovery Call, WhatsApp me @ 9436 3525 or email me: lilyfung@fapl.sg
“I have known Lily for many years now, having worked at the same company together, and am very happy to engage with her in her new avatar as a financial consultant. What I really liked about consulting with Lily: 1.) Her detailed analysis and reasoning to ensure that the products she recommended catered to my financial goals. 2.) Her speed of response to any questions that I had. When I asked for alternatives, she came back the next day with alternate options. 3.) I have always known Lily to be very methodical and thorough while doing any analysis, and this shone through during our investment conversation as well. Overall, I am very pleased with Lily’s approach to helping me achieve my financial goals and would readily recommend her to any prospective clients. I also look forward to continue building my portfolio with her.”
Anshuman Kaushik“I have worked with Lily in different capacities covering various markets in Asia over the past 12 years. In my early years, Lily was an incredible mentor and teacher to me, a clear testament to her people development skills and passion. Over the last few years, Lily reported directly to me during which time she became my most important and reliable partner to lead the Asia South Region. Lily is highly meticulous, thoughtful, solution oriented, reliable and incredibly knowledgeable beyond the finance and accounting world. Her strong technical skills and sensible people approach made her an ideal partner to manage through the complex and varying business and regulatory frameworks in our diverse portfolio. Lily will always ensure the best outcome for the company, not back off any challenge in front of her, work relentlessly and diligently through any complexity ahead of her and partner closely with key stakeholders in the process. She is one of a kind and any multinational organization will be lucky to have Lily in their team and can be assured she will deliver beyond expectations. I am more than happy to provide more direct feedback upon request.”
Robert Calzadilla“I worked with Lily for the majority of my 22 years with DFS. During most of her tenure, she either reported directly to me or one of my Region Directors or Presidents. Lily is a One of a Kind senior Finance Executive. Her knowledge of broad Finance and Accounting methodology and detailed workings of Singapore Law, Regulations, and contracts enacted by DFS made her an integral part of my team. A dedicated over achiever who took personal ownership of her businesses, left no stone un-turned, and always fought like mad for the ultimate teams being affected by each and every contract, deal or business unit decision she was involved in. Lily possesses a style that works perfectly for Multi National companies. She is a true local asset who can challenge and engage with Top Executives regardless of their point of origin. Lily is a guaranteed win for any organization. Anyone wishing to discuss Lily need only reach out to me.”
Tim DelessioTrusted by 120k+ Clients in Singapore
with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
An in-depth insurance portfolio review with Lily Fung Seok Yee could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.