Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Choose

Discover how quality advice can help you go further and reach your dreams sooner.

Learn More
 
 
Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Koo Sin Ho, Koos

Senior Consultant

About Koo Sin Ho, Koos

As a Senior Consultant with over 16 years of experience, I’ve had the privilege of walking alongside more than 100 families and guiding hundreds of individuals toward financial clarity and long-term security. Whether you’re planning for your children’s education, preparing for retirement, or managing generational wealth, I offer objective, relevant, and competitive solutions tailored to your unique life goals.

Because life is short, how you use it—and the purpose behind your financial choices—ultimately determines its value. My approach is grounded in trust, transparency, and a deep understanding of family dynamics and human behavior. I take pride in simplifying complex financial concepts into clear, actionable strategies — helping you make informed decisions with confidence and clarity.

I view active financial planning as a way to help you make authentic choices that protect your family and unlock your fullest potential. It’s about finding peace of mind through life’s uncertainties, securing your financial future, and shaping a legacy that reflects what truly matters to you. Just as companies grow by investing in their people, you can create a richer, more fulfilling life by investing in your future self, your loved ones, and the life you want to live.

Outside of work, I enjoy jogging, cycling, music, and engaging in meaningful conversations with people from all walks of life. To me, personal financial planning is more than protection and wealth accumulation — it’s about using our limited resources purposefully to live meaningfully, care deeply, and leave behind a legacy aligned with our values and purpose.

Quality that Makes a Difference

Testimonials from Clients

  • “I’ve worked with Koos for about 10 years. I was looking for retirement solution then and he provided great recommendation. He gave an overall picture of my current situation and also gave advice on my concern. Basically, he is very collaborative, patient and understanding. If you are still procrastinating to review your financial situation – do not hesitate. Start now. It is very important.”

    Mdm Ang

  • “I've met Koos to do financial planning about 10 years ago. There has been ore clarity and confidence in how I explore and navigate savings and investments since then. He is clear and always ready to clarify and help. It has been a smooth journey. With Koos, I can really take a backseat as I am in good hands. Its his willingness to provide details and information that really helped me understand what I can do with what I have, and how to achieve what I need. I will always recommend Koos to my friends who may be on a lookout for advice. Being timely and responsive are key attributes of Koos, that many others may not have.”

    Chia Meng

  • “I met Koos likely more than 10 years. I needed help then because I dunno what kinda of policy I bought and he explained all thoroughly. He is prompt, frank and warm and will appear whenever I have questions. If you are looking for financial advice, you can trust Koos, he knows how and will help.”

    Mrs Seah

Learn more about Koo Sin Ho, Koos

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

financial alliance logo

A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Koo Sin Ho, Koos

An in-depth insurance portfolio review with Koo Sin Ho, Koos could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.