I’m a financial consultant with a heart for real life — and real people. With close to a decade of experience in finance and accounting, my journey has taken me through roles at Deloitte, regional MNCs, and cross-border ventures. But what truly shaped me is more than the work — it’s the seasons of caregiving, motherhood, and conscious life planning that brought depth to my perspective.
I work closely with individuals and families navigating life’s pivotal stages — from young adults laying their foundation, to parents raising children, and sandwich-generation families supporting both kids and aging parents.
Many clients come to me when they feel:
- Overwhelmed by competing financial priorities, trying to balance today’s needs with tomorrow’s goals
- Uncertain about where to begin, despite knowing they want more clarity and control
- Disappointed with generic advice that doesn't reflect their real life, values, or aspirations
To me, financial planning isn’t just about growing wealth — it’s about creating the space to live with peace of mind, hit meaningful milestones, and shape a life that feels aligned.
My mission?
To support as many families and individuals as I can — through sincere advice, practical wisdom, and purpose-driven strategies that empower you to live life on your terms.
Trusted by 120k+ Clients in Singapore
with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
An in-depth insurance portfolio review with Kelly Choy could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.