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Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Johnny Soo (蘇興鏢)

Financial Advisory Manager

About Johnny Soo (蘇興鏢)

We understand you have worked hard to accumulate your wealth and will always be looking for responsible ways to build and grow your wealth. We will help you do just that every step of the way!

Achieving your financial goals is not about a hot investment tip or a smart trade. Instead, it requires a disciplined and systematic approach to investing.

Our top priority is to understand you and map out a sound financial plan that you can rely on even when short-term concerns threaten to cloud your judgment.

We will help you keep your financial plan updated, be it for your retirement, funding your children’s education or just simply your lifestyle needs, and reinforce your commitment to build a financially secure future for you and your family.

We believe that no single product can help you achieve the wealth you desire. What we do is to represent you in identifying your exact needs. We then look for “best-of-breed” solutions across a wide range of financial products and services available.

Many of my clients value my commitment and service. Constantly, they grant me referrals to their friends and loved ones. I hope I can be of service to you too.

At this point, you may be thinking of reviewing your financial goals. If that is your intention, please contact me so that I can reach you for a discussion.

Quality that Makes a Difference

Testimonials from Clients

  • “"Johnny is not just a financial advisor to me, he is a big brother and a close friend. He never fail to guide me through all my policies with his expertise and experience. Johnny was never hard on his approach when investment is concerned. His knowledge on investment gain my full confident in him. His honest route on advisory assure me. With such conservative mind, his guidance on investing made me feel at ease."”

    Jasmine Tiong

  • “"I have known Johnny for more than 20 years. He is sincere, attentive and very knowledgeable. He listens and render his professional advice to me whenever I have queries or issues. Johnny is very efficient and responsive. His belief in active management of my invested monies helps me ensure that I am on track to achieving my goal. I wish to commend him for his sincerity, honesty and integrity. He is someone whom I would definitely recommend to my friends. Well done Johnny! Keep up the good work!"”

    Izzah Bte Abdullah

  • “"In the many years I have known Johnny, he has proven to be consistently good with what he does and is a kind and caring person. He always patiently provides answers to the series of questions asked and is willing to go an extra mile to help. Good personality, great service"”

    Seow Kim Kheng

Learn more about Johnny Soo (蘇興鏢)

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Johnny Soo (蘇興鏢)

An in-depth insurance portfolio review with Johnny Soo (蘇興鏢) could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.