Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Tan Book Lian Ivy

Associate Director

Financial Alliance Quality Class (FAQC) is a broad-based award that recognises excellence in financial advice, professional standards and conduct that is the best interest of clients.

About Tan Book Lian Ivy

Associate Director, Financial Alliance Pte Ltd
Since 2007 – Present

With over three decades of experience in the financial services industry, I began my journey in the Life Insurance sector in 1990. Since 2007, I have served as an Associate Director with Financial Alliance Pte Ltd, a progressive and client-centric financial advisory firm in Singapore. Our organization is committed to delivering unbiased, high-quality financial planning solutions for both individuals and corporate clients.

Throughout my career, I have remained passionate about helping clients achieve clarity and confidence in their financial lives—focusing on wealth protection, wealth accumulation, and retirement funding strategies. My approach is deeply rooted in understanding each client’s unique financial situation and aspirations before offering well-considered, tailor-made solutions.

I firmly believe that long-term relationships and mutual trust are the foundation of successful financial planning. My clients consistently value my competence and integrity, which is why many continue to refer their loved ones and friends to me.

Beyond serving clients, I am equally passionate about mentoring and developing aspiring financial advisors. It is my goal to help dedicated individuals succeed and thrive in this rewarding industry

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Tan Book Lian Ivy

An in-depth insurance portfolio review with Tan Book Lian Ivy could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.