In this complex financial world we live in, it's my firm belief that each person's financial plan has to be simple enough to be understood and acted upon.
As a mentor, coach and Servant-Leader, I have created the culture, training, tools and processes for my team of self-driven advisers to succeed in order to help our clients make the right decisions and achieve their financial goals. Eventually our clients will be in a better financial position than when they started.
Being in a Independently-owned Financial Advisory firm distinguishes our team from the rest of practitioners to better-serve the public which we hope to enlighten , advice and guide.
“I knew Christopher from the time he was an undergraduate taking my courses and then as a research assistant on my projects for a number of years. We have kept in contact since and he now serves as my financial planning consultant. He was a very productive research assistant with a high record of publications in marine biology. As a financial planner, he has been giving me sound advice on investments and insurance protection. He is certainly trustworthy. He is diligent in keeping track of opportunities, dependable and responds quickly, and professional in giving off his best.”
Chou Loke Ming“I first knew Chris in 2014 through a company lunchtalk at my previous company, when Chris was still with IPP. Chris does not strike me as the typical dime-a-dozen financial advisers. He's knowledgeable in various financial instruments and insurances, makes sound recommendations, but never made me feel pressured into getting anything. Having moved along with him to his current company (Financial Alliance) is testament to the value he provides as a financial adviser. Despite being an industry veteran, Chris always feels personable, and respond to queries promptly. Would highly recommend Chris to anyone looking for independent advice on insurances and financial planning.”
Zhuang Haojie“Being an introvert, I thought I would not fit in let alone imagine how I would fare in this career. My 20 years in financial advisory have been incredibly rewarding, and a huge part of that success comes down to the amazing partnership I've had with Financial Alliance Pte Ltd. They've given me the perfect platform to truly flourish, fostering an environment where client relationships are built on genuine trust and care, not just transactions. What truly drives me is seeing my clients transform from feeling overwhelmed to confident and in control of their financial futures. This passion has only grown stronger thanks to the unwavering support of my team and the incredible mentorship I've received throughout my journey. Financial Alliance's commitment to quality, integrity and their support has empowered me to live out my guiding principles – to Educate, Enlighten, and Edify – and to serve with heart. Being able to stand by my clients through life's biggest moments and help them achieve lasting financial security is the most fulfilling part of my career. I'm deeply grateful for the cornerstone my team and Financial Alliance have been, helping me make an impact that goes far beyond numbers. This isn’t a career anymore but a calling.”
Katie LimTrusted by 120k+ Clients in Singapore
with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
An in-depth insurance portfolio review with Chua Yong Yeow Christopher could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.