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Discover how quality advice can help you go further and reach your dreams sooner.

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Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Lim Cheng Huat Bernard

Associate Wealth Advisory Director


 
About Lim Cheng Huat Bernard

• 2001 Bachelor of Business (Econ & Finance) Financial Planning (Distinction) RMIT University – with Golden Key International Honor & KPMG Award for Marketing of Services
• 2002 Certified as Investment Representative by Singapore Institute of Banking & Finance
• 2002 Certified in Life Insurance, Health Insurance, Financial Need Analysis, Investment Linked Insurance by Singapore College of Insurance
• 2005 Certified Financial Coach (UK)
• 2010 Accredited Mortgage Consultant

 

Quality that Makes a Difference

Testimonials from Clients

  • “I was introduced to my financial adviser representative by a friend and I have been with him for the past 12 years. Professionally, he is competent, knowledgeable and has a holistic approach to financial planning. He listens well to his client's needs and is able to recommend products accordingly. He is a patient, approachable person and not pushy. He is always diligent in his responsibilities where he keeps me updated on trends, financial situations and provides me with options. Since knowing him, I have seen growth in my investments. I have greater peace of mind, knowing that my financial needs are managed professionally and with care”

    Au Yong Wai Harn
  • “I came to know of my financial adviser representative through an introduction. Since then, I have been with him for the past 14 years. Prior to having professional financial advice, I found my financial situation to be unplanned, ad-hoc and messy. I now have better visibility of my financial situation and am better able to appreciate various investments and insurance products. This is my first time having professional financial advice and I find it to be a great service in which I have recommended my financial adviser representative to a few friends.”

    Tan EH

Learn more about Lim Cheng Huat Bernard

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Lim Cheng Huat Bernard

An in-depth insurance portfolio review with Lim Cheng Huat Bernard could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.