Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Choose

Discover how quality advice can help you go further and reach your dreams sooner.

Learn More
 
 
Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Tan Geok Hwei Ashlyn

Associate Wealth Advisory Director


 
About Tan Geok Hwei Ashlyn

For over two decades, I have partnered with individuals who carry a great sense of responsibility - not just for their own future, but for the well-being of their families and parents.

I believe true financial success is a byproduct of duty and discipline. My philosophy, "Winning by Not Losing," is designed specifically for the mass affluent professional who has worked hard to build a life and refuses to let unnecessary risk take it away.

Why My Clients Trust Me:

• Filial & Family Focus: I understand that your wealth is a tool for care. I integrate family protection into every strategy.

• Deep Insurance Audits: We ensure there are no cracks in your foundation, aligning coverage with your long-term legacy goals.

• Resilient Growth: With 23+ years in investment research, I focus on steady compounding that honors your hard work.

Let’s connect if you’re looking for a partner who values your family’s security as much as you do.

Quality that Makes a Difference

Testimonials from Clients

  • “I have been Ashlyn client for many years, she has shown professionalism in her line of work, not just in terms of her knowledge in finance but also her customer service and her desire to understand her clients goals and helping them achieve it.”

    Chew KF
  • “Ashlyn is a motivated and astute financial planner who knows her stuff. Her patience and devotion to her work makes her an absolute gem in the industry where many tend to be pushy for certain products. Ashlyn helped me plan my finances for more than 15 years, and she is always on the forefront of market trends and investment risks, so it's very comforting to know that she is in charge. Will definitely recommend her to anybody who wants to truly obtain financial freedom before retirement. ”

    Dillon
  • “Ashlyn has been managing my family portfolio for many years. She has a warm personality and is a good listener. She is very professional and experienced and provides good financial planning advice.”

    Jenny

Learn more about Tan Geok Hwei Ashlyn

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

financial alliance logo

A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Tan Geok Hwei Ashlyn

An in-depth insurance portfolio review with Tan Geok Hwei Ashlyn could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.