Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Ann Kuei Ling

Financial Advisory Manager

Financial Alliance Quality Class (FAQC) is a broad-based award that recognises excellence in financial advice, professional standards and conduct that is the best interest of clients.

About Ann Kuei Ling

Your Trusted Financial Navigator

Hello! I’m your financial ally, bringing over a decade of experience and the prestigious Certified Financial Planner designation to your financial journey. Achieving CFP status required rigorous examinations, and it stands as a testament to my expertise and dedication to providing the highest standard of financial advice.

Not only do I have a history of protecting and growing wealth, but I’m also a lifelong learner, constantly updating my skills and knowledge to ensure you receive the most current and effective advice.

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Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Ann Kuei Ling

An in-depth insurance portfolio review with Ann Kuei Ling could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.